Connecting all the pieces to bring the Portuguese Association of Law Firms' take on the future of law to its visual identity
Two Portuguese entrepreneur brothers wanted to launch Portugal's first smash burger franchise, bringing the essence of the smash scene from the streets to nationwide malls — and eventually, European expansion. They needed to become the go-to reference in the smash burger category.
We defined them as The Capital of Smash Burgers. SmashVille establishes the brand through its name alone. We developed a logo inspired by city signage and a brand identity that speaks directly to every smash-freak.
©Judas
Account Manager — Raquel Germano
Naming — Duarte Figueiredo
Strategy & Brand Voice — Sara Vitorino
Creative/Visual Designer — Romeu Ribeiro
2025