SmashVille®
Crafting a bold and appealing visual identity for all the smash-loving-freaks out there.
SCOPE
Logo / Typography / Visual ID / Art Direction /
Interior
/ Styling / Packaging
YEAR
2024/25
DESCRIPTION
Welcome to SmashVille®, the capital of Smash Burgers. The city of dreams, if your dreams are smashed burgers, on a road to flavour-slaps of crispy meat. The place for all the smash-loving freaks who love the best burgers. Smash burgers, of course. And you know what they say: “Once you get smashed, you always come back.”
CREDITS
©Judas Rocks
Pedro Rodrigues [Strategist]
Duarte Figueiredo [Copywriter/Naming]
Sara Vitorino [Brand Voice]
Pedro Fortunato [3D Artist]
Nuno Correira Team [Product Photography]
Pluma [Mood Photography]