Celebrating twenty years of horror on screen with Lisbon International Horror Film Festival.
MotelX turns 20 and wants to expand to an international audience. They needed a visual identity worthy of a proper celebration.
We doubled MotelX into XX, tying the brand directly to its 20th anniversary. And since there's no party without balloons, the identity inflated every horror element into celebration — hearts, hands, heads — landing somewhere between party prop and crime scene evidence.
©Arkhō Studio
Project Manager — Bruno Muzynski
Account Manager — Emily Gugel
Creative Director — João Mestre
Creative/Visual Designer — Romeu Ribeiro
Photographer — Mariana Rocha
2026