CoYoT®
Defining the visual language of a brand that (doesn’t) exist.
SCOPE
Logo / Typography / Graphics
YEAR
2025
DESCRIPTION
Coyote [Canis latrans] is a trickster in the animal world. It evokes an unclear idea of its role as a provocateur in the wild. Always out of sight—there's no way to predict its presence. CoYoT® is all of this and nothing at all. Is absence transformed into identity.A pseudo-brand that (doesn't) exist because so many others do.