Description
Scope
Date
“The whole is greater than the sum of its parts” is the main concept for the ASAP® - Associação das Sociedades de Advogados de Portugal (Association of Portuguese law firms) rebranding.
Logo design, typography, and visual identity.
2023
-24
With
Pedro Duarte (Creative Direction)
Sara Vitorino (Brand Voice)
@JUDA$//
Before
After
Meaningless approach;
Overall dated look for a future-oriented association.
Futuristic approach;
Puzzle-like construction;
Distinctive look compared to other law firms.