Connecting all the pieces to bring the Portuguese Association of Law Firms' take on the future of law to its visual identity
ASAP plays a crucial role in advocating for the interests of law firms. The Association also fosters debate and training around the future of law. But their previous image communicated stagnation — one that never evolved alongside the brand it represents. It was inconsistent, unscalable, and disconnected from current standards of quality and aesthetics.
Speaking the same language they already spoke. We kept the brand's essence and forward-thinking mindset, and applied it to the face of the brand.
©Judas
Strategy & Brand Voice — Sara Vitorino
Creative Director — Pedro Duarte
Creative/Visual Designer — Romeu Ribeiro
2024